Case study

Fenway Park // Boston Red Sox

Committed to creating the ultimate fan experience, Fenway Sports Groups has entrusted ANC with the continuous transformation of the historic MLB landmark Fenway Park home to the Boston Red Sox since 2004.

ANC has been a proud partner to the Boston Red Sox since carefully transforming the historic landmark that is Fenway Park with it’s first LED displays in 2004.

Working with the Red Sox, ANC’s technical staff is also onsite for all events to assist in the content management and distribution, while providing gameday display service. As trusted long-term partners, ANC continues to provide AV technology integration support, game day operations, venue software control, and onscreen content services.

"It was a cold November morning. We stood in what was an empty triangular parking lot that served as a service yard for Fenway, and we took photos shoveling mounds of dirt while trying to imagine what this space might become. I have to say, at that time, no rendering could do justice to what the experience of this place has become.”

Sam Kennedy, CEO
BOSTON RED SOX / Fenway Park
ANC client since

The partnership continued with the installation of three (3) additional large-format HD video boards over the bleacher seats and the Green Monster, and various locations of LED ribbon. The Boston Red Sox continue to trust ANC with the integration of ongoing LED display additions such as the recent Right Field and Terrace display additions and replacing the Cumberland Farms sign in right field with a 16mm LED display measuring 14.28’ high by 46.19’ wide.

Following the positive impact of each new deployment, ANC was also engaged to integrate the LED scoreboard display for the Red Sox Spring Training Facility, JetBlue Park in 2012 and the 2023 MGM Theater exterior double-sided LED blade banners.

ANC’s Advertising Sales Team has also been connecting premier brands with the Boston Red Sox and Fenway Sports Group for over 15 seasons of high-impact sales and marketing multimedia opportunities.

ANC's LiveSync software is used to manage content on all displays at Fenway Park, including providing the most in-depth in-stadium statistical through ANC’s MLB scoring platform including seamless board transitions as seen in the video header of this page.

Interactive lighting integration of the Mass Mutual logo signage for Balls and Strikes
“In 2013, I first learned on Vision Soft, and we modified it to what is now the new and improved version of LiveSync,” said Luke Fraser, Assistant Director, Red Sox Productions. “I've seen it all, and I'm comfortable with LiveSync. It’s super easy to use, so having the ability to tie it and do everything with one click is great.”
Through ANC's ownership company, C10 Media, ANC also services the 2023 MGM Theater exterior double-sided LED blade banners.