Case study

Boston Red Sox

Entrusted with the continuous transformation of the historic MLB landmark Fenway Park with AV display technologies since 2004.

ANC has been a proud partner to the Boston Red Sox since carefully transforming the historic landmark that is Fenway Park with it’s first LED displays in 2004.

The partnership continued with the installation of three (3) additional large-format HD video boards over the bleacher seats and the Green Monster, while integrating various locations of LED ribbon. The Boston Red Sox are committed to creating the ultimate fan experience, continuing to engage ANC to integrate ongoing LED display additions such as the recent Right Field and Terrace display additions. Then an LED display replacing the Cumberland Farms sign in right field with a 16mm LED display measuring 14.28’ high by 46.19’ wide. ANC also installed the LED scoreboard display for the Red Sox Spring Training Facility, JetBlue Park in 2012.

"It was a cold November morning. We stood in what was an empty triangular parking lot that served as a service yard for Fenway, and we took photos shoveling mounds of dirt while trying to imagine what this space might become. I have to say, at that time, no rendering could do justice to what the experience of this place has become.”

Sam Kennedy, CEO
BOSTON RED SOX / Fenway Park
ANC client since

Through ANC's ownership company, C10 Media, ANC also services the 2023 MGM Theater exterior double-sided LED blade banners.

ANC's LiveSync software is used to manage content on all displays at Fenway Park, including providing the most in-depth in-stadium statistical through ANC’s MLB scoring platform.

Working with the Red Sox, ANC’s technical staff is also onsite for all events to assist in the content management and distribution, while providing gameday display service. As trusted long-term partners, ANC continues to provide AV technology integration support, game day operations, venue software control, and onscreen content services.

ANC’s Advertising Sales Team has also been connecting premier brands with the Boston Red Sox and Fenway Sports Group for over 15 seasons of high-impact sales and marketing multimedia opportunities