ANC’s continues partnership with new experience design & technology solutions to boost Rocket Mortgage FieldHouse transformation

October 16, 2019

ANC, an immersive experiential design company, has outfitted Rocket Mortgage FieldHouse with the first-of-its-kind Power Portal entryway as part of its transformative $185 million project.

A unique feature across major sports and entertainment venues, the Power Portal combines striking visuals and Soundscape technology across 2,200 square feet of 2.6mm LED panels. The fully immersive audiovisual experience immediately engages fans upon entry and continues as they begin navigating the arena. This compelling design feature expands upon a 10-year partnership between ANC and Rocket Mortgage FieldHouse including the main center hung scoreboard and ANC's LiveSync software control platform.

“We challenged ANC to re-imagine the fan experience and help us deliver stunning, new showcase elements as part of the Transformation project,” said Mike Conley, Cleveland Cavaliers and Rocket Mortgage FieldHouse SVP and CIO. “They delivered in a big and unique way. The outcome has been spectacular and is a reflection of our long-standing partnership and mutual desire to push the boundaries of fan engagement and impact to another level.”

Combining creative planning, cutting-edge technology, and engaging content and design, the ANC partnership with Rocket Mortgage FieldHouse represents an elevation of the actual and expected fan experience – creating engaging and impactful moments, catalyzing both returning and new attendees.

Additional areas outfitted by ANC include:

  • “The Canyon” beyond the Cleveland-Cliffs Entrance, welcoming fans with stunning video and graphics across top (28.34’ W x 28’ H 6mm hourglass sides) and bottom (31’ W x 30’ H 6mm hourglass sides) displays
  • “The Totem” double-sided outdoor video board near the Discount Drug Mart Entrance featuring top (16.8’ W x 32.81’ H 10mm), middle (16.8’ W x 21.32’ H 6mm) and lower (6.56’ W x 9.84’ H 4mm) displays
  • A new courtside system including one center courtside displays, two team bench displays, and four stanchion displays
“ANC prides itself on developing compelling experiences to engage audiences in new and memorable ways,” said Jerry Cifarelli, Chief Executive Officer, ANC. “Our partnership with Rocket Mortgage FieldHouse continues to support their electrifying sports and entertainment environment by streamlining design, technology and content to take the fan experience to new heights.”
About Rocket Mortgage FieldHouse

The newly transformed Rocket Mortgage FieldHouse is Northeast Ohio’s premier sports and entertainment facility and major attraction for top tier concert tours and family shows, as well as home to the Cleveland Cavaliers, Cleveland Monsters and the annual MAC Men’s and Women’s Basketball Tournament. Each year, Rocket Mortgage FieldHouse hosts more than 200 diverse ticketed events and 1,400 private events that draw over 2 million patrons to downtown Cleveland. Rocket Mortgage FieldHouse is established as a successful host site for high profile events of international and national scope, including the 2016 Republican National Convention, the 2007, 2015, 2016, 2017 and 2018 NBA Finals and the upcoming 2020 NCAA Division 1 Men’s Basketball Tournament, 2022 NBA All-Star Game and 2024 NCAA Division 1 Women’s Basketball Final Four. In Pollstar Magazine’s 2019 Mid-Year Report of Top 200 Arena Venues Worldwide for Entertainment Ticket Sales, The Q ranked No. 11 in the United States and No. 27 worldwide in ticket sales for top touring attractions. Visit

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