Case study

American Airlines Center

Mavericks, Stars Partner with ANC as the Single Source Venue Solutions Provider to unveil largest capital upgrades to American Airlines Center

ANC client since
Enhanced Venue Services and more than 13,500 square feet of state-of-the-art Digital Signage

The centerpiece of the project is a new show-stopping main center-hung display, which is 55% larger than the current scoreboard. It boasts 26.25 feet tall by 44.29 feet wide sideline screens and 26.25 feet tall by 31.17 feet wide endline screens. All are slightly convex and feature 4mm LED modules for exceptional contrast visuals.

It will also be one of the few center-hung systems in the industry to feature an "under-belly" of subtly curved and angled LED boards below its main screens for new viewing angles and a higher quality experience for nearly every seat in the building.

ANC integrated nearly 1,000 feet of best-in-class 10mm LED fascia wrapping the bowl; two large format (21.51 feet by 72.44 feet) 10mm end bowl displays; and a 50-foot-wide exterior Victory Plaza Marquee display. The new digital signage are creating a more energizing and cohesive game experience from before fans even enter the door to nearly anywhere in the arena.

Like most ANC partners, AAC is also leveraging the company's industry-leading expertise across multiple services: comprehensive game-day technical support and display maintenance for the entire venue display network; and ANC's Advertising Sales group to help strategize and generate new marketing and TV-visible media revenue for the venue.