WNBA Announces Multi-Year Partnership with Discount Tire and Continental Tire

June 13, 2023

NEW YORK, June 13, 2023 – The Women’s National Basketball Association (WNBA)today announced a multi-year exclusive partnership with Discount Tire, one of thelargest tires and wheels retailers in the U.S., and one of its top selling brands,Continental Tire, which have been named the Official Tire Retailer and Official Tire ofthe WNBA.

“The WNBA is thrilled to partner with Discount Tire and Continental,” said Colie Edison,Chief Growth Officer, WNBA. This collaboration represents an exciting opportunity tojoin forces with a brand that shares our commitment to excellence and empoweringcommunities. Together, we will drive the game forward, while promoting inclusivity,safety and innovation.”

“We are proud to partner with the WNBA, a dynamic collaboration that celebratesstrength, perseverance and the power of teamwork,” said Dean Muglia, chief executiveofficer of Discount Tire. “Just as the WNBA continues to amaze basketballfans, Discount Tire strives to amaze our customers by empowering them with the righttire choices based on vehicle, driving preferences and geographic location to makebuying tires more inviting, easy and safe. We are excited to support the WNBA and theirpassionate fan base.”

As part of the partnership, Discount Tire and Continental Tire will receive mediaexposure across a variety of platforms including through TV visual signage, and oncourt virtual signage during WNBA national broadcasts, as well as across the league’sofficial social and digital sites. The WNBA and its newest partners will also collaborateon future promotional efforts. Discount Tire operates retail stores in nine of the WNBA’steam markets and offers online tires and wheels sales to all consumers across the U.S.ANC, which was recently named Agency of Record halding sports marketing byDiscount Tire, negotiated the partnership.

“We are excited to partner with Discount Tire as a sponsor of the WNBA,” said TravisRoffler, Director of Marketing, Continental Tire the Americas. “We’ve been a longtimesupporter of college basketball so we’re pleased to add the WNBA to our partnershipportfolio as well. We’re thrilled to align with Discount Tire and the WNBA, as three brands that exemplify top performance. We look forward to the competition we’ll see thisseason!”


The WNBA, which tipped off its 27th season on May 19, is a bold, progressivebasketball league that stands for the power of women. Featuring 12 teams, the W is aunique sports property that combines competition and entertainment with a commitmentto diversity, equity and inclusion and social responsibility. Through its world-classathletes, the in-game fan experience, TV and digital broadcasts, digital and socialcontent and community outreach programs, the league celebrates and elevates thegame of basketball and the culture around it.

In 2020, the WNBA and the Women’s National Basketball Players Association(WNBPA) signed a groundbreaking eight-year CBA that charts a new course forwomen’s basketball – and women’s sports overall – with a focus on increased playercompensation, improvements to the player experience, expanded career developmentopportunities and resources specifically tailored to the female professional athlete. Keyelements of the agreement are supported through the league’s partnership platform,WNBA Changemakers, with AT&T, the WNBA’s Marquee Partner and inauguralChangemaker, as well as fellow inaugural Changemakers Deloitte and NIKE, Inc, andsubsequent additions Google, U.S. Bank and CarMax. During the 2020 season, theWNBA and WNBPA launched the WNBA Justice Movement forming the Social JusticeCouncil with the mission of being a driving force of necessary change and continuingconversations about race and voting rights, among other important societal issues.


Discount Tire, based in Scottsdale, AZ is a leading independent retailer of tires andwheels. Founded in 1960 by Bruce Halle, the company serves customers at more than1,100 stores in 37 states. The company does business under the trade name DiscountTire in most of the U.S. and America’s Tire in parts of California and Pennsylvania.Discount Tire acquired Tire Rack, a direct-to-consumer tire retailer and distributor, in2021. Treadwell, Discount Tire’s proprietary online tire-buying guide uses decades ofdata and individual driving habits to recommend the right tires for each driver’s uniqueneeds. Discount Tire is a primary sponsor of the No. 2 Ford Mustang in the NASCARCup Series. For more information, visit www.discounttire.com


Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures anddistributes a complete premium line of passenger, light truck and commercial tires fororiginal equipment and replacement markets. Our ultra-high, performance tires includeaward-winning technologies that focus on safety, help save money, and reduce CO2emissions. Continental’s premium products are available at leading independent tiredealers, car dealers, and mass retail companies across North America. Continental Tireis a proud supporter of AMG Driving Academy, BMW Performance Driving Centers, College Basketball, Gunther Werks, Lingenfelter Performance Engineering, MajorLeague Soccer (MLS), ROUSH Performance, Stadium Super Trucks, Toyota’s GR Cup,Universal Technical Institute, and the WNBA. For more information, visitwww.continentaltire.com.

Media Contacts:

Mike Wade, WNBA mwade@nba.com

Katie Stillwell, Discount Tire pressemails@discounttire.com

Julie Conlin, Continental Tire julie.conlin@conti-na.com

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