Omni PGA Frisco Resort Presents Unique Golf-driven Experiences with Technology from ANC

July 17, 2023
Alison Burke

FRISCO, TX and PURCHASE, NY – July 17, 2023 – Spanning 660 acres of wide-open landscape, the Omni PGA Frisco Resort offers a reimagined destination resort experience for the ultimate getaway. Alongside excellent hospitality, entertainment, retail, and wellness, the beacon luxury destination is about to become one of the most technologically advanced, thanks to a partnership between Omni Resorts, the PGA of America, and experience design and execution company ANC. Newly opened this spring, the Omni PGA Frisco Resort introduces a new kind of golf experience above The Dance Floor Event Lawn LED video display to feature additional programming and live entertainment.

“Our state-of-the-art video board is an amazing visual experience that will really take our heavily programmed Monument Realty PGA District to the next level,” said Jeff Smith, Vice President and Managing Director for the property. “Omni PGA Frisco Resort is an ambitious, unparalleled new resort concept that puts the latest digital technology in the forefront to ensure a unique, service-driven visitor and guest experience across the property.”

Co-designed by industry-recognized golf course designers Gil Hanse and Beau Welling, the lighted 2-acre natural grass putting course, The Dance Floor, creates an inviting space for Pros and players of all levels with its innovative, approachable multi-purpose space. The adjoining Dance Floor Event Lawn allows for events and programming, which is a hub of regular activity for groups and public events.

The Dance Floor Event Lawn features a 6mm Outdoor display, integrated by ANC, that is 26 feet by 40 feet with a high pixel resolution of 1,320 x 2,000. The edge-to-edge level of detail offered in the showcased video board will provide visitors with an engaging, cutting-edge, yet inclusive golf experience full of crisp details, no matter the viewing angle, including a comprehensive, integrated audio experience.

“Omni Hotels continues to innovate and push the boundaries of what enhances the PGA golf experience, and the Omni PGA Frisco Resort is the definition of a destination experience for elite Golfers and non-golfers alike,” said Jerry Cifarelli Jr, ANC CEO. “We couldn’t be more proud to continue to support their leadership in creating an unparalleled experience every day of the year with this new resort.”

Endless opportunities for content, a lively atmosphere for guests, and for everyday events driven by ANC’s LiveSync content management system. The LiveSync software system allows 24/7 content scheduling, live video feeds, and touch-of-a-button takeovers for endless dynamic content experiences. The 2023 installation at PGA Frisco begins a multi-year partnership with ANC and Omni Resorts in providing the LED video, display control system technologies and onscreen luxury graphics package designed in collaboration with ANC Studios’ designers, ensuring that the digital media delivers dynamic visuals alongside exclusive sponsors and golf-driven action.

Over the next 12 years, the PGA of America is scheduled to host 26 elite championships at Fields Ranch. They include the PGA Championship (2027, 2034), the KPMG Women’s PGA Championship (2025, 2031), and the KitchenAid Senior PGA Championship (Past May of 2023, 2029).

# # #


PGA Frisco is a public/private partnership between the PGA of America, Omni Hotels & Resorts, the City of Frisco, and the Frisco Independent School District. The 660-acre campus is a unique destination that includes: two world-class 18-hole championship golf courses, collectively known as Fields Ranch, and a state-of-the-art clubhouse; the Omni PGA Frisco Resort, featuring 500 guest rooms and suites and 10 exclusive four-bedroom Ranch Houses, four pools, destination spa and 127,000 square feet of meeting and event space; the Monument Realty PGA District which features The Swing, a lighted 10-hole short course, The Dance Floor, a lighted 2-acre putting course and an expansive retail, dining and entertainment district, including an outdoor area for concerts and events, the high-tech, data-driven PGA Coaching Center; the Home of the PGA of America and the Jerry J. Ransom Northern Texas PGA Golf House.


Open as of May 2, 2023, Omni PGA Frisco Resort offers a reimagined destination resort experience for the ultimate getaway. With a wide selection of unique experiences and remarkable year-round programming and activities, the resort provides a diverse and fun-filled destination for guests of all ages. The oasis of the PGA Frisco campus, this luxury resort is both one of the world's leading meeting and conference destinations as well as a bucket list leisure destination featuring two championship golf courses at Fields Ranch designed by Gil Hanse and Beau Welling. With comprehensive resort amenities featuring a signature spa, 13 restaurants and bars, and retail shops - there's something designed for all. Featuring subtle nods to Texas culture, each of the resort's 500 guest rooms and suites and 10 exclusive four-bedroom modern-Texas ranch houses, offer sweeping views of lush surrounds. The resort features more than 127,000 sq. ft of indoor and outdoor space for meetings and events, including 2 ballrooms; 19 meeting rooms; 9 outdoor event venues; and Panther Creek Pavilion, the ideal location for weddings. Visit or call 469-305-4500 for more information and room reservations. Follow Omni PGA Frisco Resort on Facebook and Instagram.


As a leader and innovator in the digital signage and venue services industry for more than 25 years, ANC transforms best-in-class sports and entertainment venues, high-profile transportation hubs, and commercial retail destinations. Our diversified suite of services delivers the ideal blend of creative advertising solutions, innovative audiovisual technologies, deep technical integration expertise, and operational excellence to offer the industry’s most trusted single-source solution. ANC’s iconic partners include Westfield World Trade Center, Moynihan Train Hall, NBCUniversal, the Washington Commanders, Los Angeles Dodgers, Boston Red Sox, Philadelphia’s Wells Fargo Center, Indiana Pacers, Cleveland Cavalier, and college and university campuses across the United States. To learn more about ANC, visit:

No items found.
No items found.