Guided by a New Vision ANC Introduces a Refreshed Brand Identity
August 21, 2023
The Future of Branded Entertainment is Now
Purchase, New York, August 21, 2023 – ANC, a leader, and innovator in the digital signage and visual display industry for more than a quarter of a century, is entering the next chapter in its glowing history with a distinctly new look.
Following the purchase of ANC by C10 Media from Learfield in January of this year, CEO Jerry Cifarelli, Jr. and his new executive team engaged renowned branding consultant Edward O’Hara and his firm Pet Turtle Branding to transform the company’s brand identity to best express who ANC is in 2023 and beyond.
ANC leadership set out to create a fresh and exciting brand with ‘a people first’ vibe and change perceptions of the live events signage space by developing a brand that is friendly, approachable, capable, and built upon the strength of its partnerships and cohesive supporting services. The process started with developing a three-part brand foundation program consisting of guiding principles, purpose, and a messaging platform. These elements working together help unify the organization and its people around a single, big idea -- “The Future of Branded Entertainment” -- leading the company forward in a common direction.
“As a part of the C10 Media portfolio of companies, ANC is evolving into a fast-paced and nimble full-service technology, advertising, content, and service platform that sits at the core of the sports and entertainment business,” said Cifarelli, Jr. “With ANC, you are doing business with a company that is committed to this space for the long term, and with an executive team that will be by your side for many years to come. We are built to serve as a single-source solutions partner who will help properties grow their business through enhanced engagement with their consumers. This transformation of our brand identity communicates our new reality as a leader and innovator in what we feel is the ‘Future of Branded Entertainment.’ .”
The evolved brand philosophy is expressed by a new identity platform, including logo, colors, and graphic look tools kit. This will also be woven throughout ANC’s brand ecosystem, from the recently revamped website to social media platforms, advertising, sales, and marketing materials.
“The new ANC logo employs lower-case letters which feel much more accessible, said, O’Hara, Founder and Lead Creative for Pet Turtle Branding. “The new color palette consists of a series of bright blues which feels contemporary and inviting. Overall, the new ANC brand identity is bold, clean & simple, communicating energy, cutting edge capabilities, and a brilliant future.”
As a leader and innovator in the digital signage and video display industry for more than 25 years, ANC transforms a wide range of commercial spaces, from best-in-class sports and entertainment venues to iconic transportation hubs and retail destinations, into immersive and unforgettable digital media experiences. Our diversified suite of services delivers the ideal blend of breakthrough multimedia advertising solutions, innovative audiovisual technologies, deep technical integration expertise, creative content production and flawless ongoing operational execution to offer the industry’s most trusted single-source solution. ANC’s iconic partners include the Milwaukee Brewers, Washington Commanders, Westfield World Trade Center, The Howard Hughes Corporation’s Seaport District Pier 17 and Tin Building, Philadelphia’s Wells Fargo Center, Boston Red Sox, the Indiana Pacers’ Gainbridge Fieldhouse, the Cleveland Cavalier’s Rocket Mortgage FieldHouse, American Airlines Center in Dallas and numerous college and university venues across the United States. To learn more about ANC, visit: www.anc.com