Bright Lights, Big City: Times Square Welcomes ANC to the Great White Way

November 27, 2023

"ANC is an incredible company with a long and rich history in New York City, and we are thrilled to work with Jerry Cifarelli and his team to help bring this iconic location to life," said Bret Richheimer, New Tradition's Chief Operations Officer.

PURCHASE, NY – After more than 25 years of providing innovative signage solutions to many of the most iconic sports, entertainment and transportation venues in the world, ANC is making its debut on Broadway.  

As part of a ground-breaking partnership for the firm with the powerhouse out-of-home media company, New Tradition Media, ANC was retained to install and service three digital advertising boards at 1674 Broadway in New York City.

It's live with ANC Studios content and QR Integration Partners Flowcode!

Understanding the limitations of the high-traffic city location and the client's timeline, ANC performed the majority of the assembly of the panels off-site to maximize installation efficiency. In addition to procuring the signage and managing the installation, ANC has been retained for a long-term service agreement.

The three boards, which began operation on November 6, are located at the north end of Times Square on the east side of the street on Broadway at 52nd Street. It’s an iconic corner that’s directly across the street from the famed “Ed Sullivan Theater” and formerly at the center of the famed jazz district. The new 8mm LED boards, which replace previously existing static signs, include a massive 2736 x 912 vertical board and a pair of 1728 x 540 horizontal signs.

“We are honored that our partners at New Tradition Media have entrusted us with this highly coveted location,” said Jerry Cifarelli Jr., CEO of ANC.  “Our digital signage solutions are at many famed venues throughout New York City including the Westfield World Trade Center, the Oculus, The Fulton Transit Center, Moynihan Train Hall. Now, we are proud to say we are on Broadway working with a respected leader in out-of-home media.”

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ANC designs and integrates multimedia environments to deliver unforgettable experiences. Through custom design, execution, service operations, and multimedia advertising solutions, ANC transforms iconic sports arenas, transit hubs, entertainment venues, and retail locations, college and university venues across the United States. With over 25 years of success designing and installing immersive digital media experiences, ANC continues to deliver the unforgettable. To learn more about ANC, visit


Founded in 2010, New Tradition is a premium out-of-home media company, specializing in best-in-class signage across the country. New Tradition helps brands stay top-of-mind by targeting consumers while they are on the go, as well as in the areas in which they live, work, and play. New Tradition works with top brands and agencies, helping deliver exceptional campaigns utilizing our premium large format, lifestyle center, and transit media. New Tradition’s iconic inventory includes One Times Square and other marquee assets in New York, Los Angeles, Chicago, Atlanta, Washington DC, Boston, San Francisco, Seattle, Orlando, Miami, Portland, Nashville, San Antonio and Las Vegas.  Learn more at

Media Contacts:  

ANC:  Alison Burke Benesta (

New Tradition: Emily Bennett (

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