WESTFIELD WORLD TRADE CENTER 

 

“It's about the length of a football field; it's absolutely insane. In my whole media career, I’ve never had such a canvas or platform where we could bring a show to life, and that's really what we're doing versus having a static billboard or even a digital static billboard. This is full motion. You could charge people admission — it's that good!”

-Kjerstin Beatty, Senior Vice President of Media, NBC Entertainment

 

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PROJECT DETAILS

EAST-WEST CONCOURSE DISPLAY:
4MM – 9.45’ H x 280.32’ W

9A UNDERPASS DISPLAYS – 4MM:

(QTY 1) 6.3’ H x 18.1’ W 

(QTY 2) 9.3’ H x 29.9’ W

(QTY 1) 12.6’ H x 29.9” W

STORE FRONT DISPLAYS: (QTY 13) 4MM – 7.9’ H x 8.7’ W

ELEVATOR DISPLAY: 15MM LED STRIPS – 11.5’ W x 72' H

Westfield Corporation selected ANC to deploy 5,000 square feet of LED throughout the 16-acre Westfield World Trade Center Complex, which officially opened on August 16th, 2016. The unique digital media network features a 4mm LED display measuring 280 feet long featuring 16 continuous HD outputs which can be driven natively, as well as part of the larger canvas in the building in precise frame synch across 18 other displays. 

Through a multi-year partnership, ANC will provide Westfield with content management, content creation, ongoing service and schedule all content for both display networks. Through ANC’s vCOMM operating system, the Westfield World Trade Center will combine with the 53 locations of digital signage at Fulton Center, which is also managed by Westfield and operated by ANC, to create an immersive digital experience in downtown New York City. The displays will be capable of synchronizing together to provide consumers with an unparalleled journey through Lower Manhattan.