Westfield World Trade Center

New York

Westfield World Trade Center

service areas

Design & Consulting
Service Operations

Iconic Lower Manhattan complex features impressive display network

project details

Following a two-year design process and partnership with project architects, ANC deployed over 5,000 feet of LED technology throughout the iconic 16-acre Westfield World Trade Center. The project is highlighted by the customized East West Concourse 4mm centerpiece display, spanning 280 feet and seamlessly fitting into the expansive and stunning architectural corridor.

The unique digital canvas and its complementary displays throughout the complex can be driven independently or in full-sync across one another, utilizing ANC's state-of-the-art CMS, LiveSync, ongoing content creation, support services, and operations.


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“It's about the length of a football field; it's absolutely insane. In my whole media career, I’ve never had such a canvas or platform where we could bring a show to life, and that's really what we're doing versus having a static billboard or even a digital static billboard. This is full motion. You could charge people admission — it's that good!”
Kjerstin Beatty, Senior Vice President of Media
NBC Entertainment
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