Rocket Mortgage FieldHouse
First-of-its-kind LED "Power Portal" tunnel at heart of Rocket Mortgage FieldHouse transformation
An ANC partner since 1997, the Cleveland Cavaliers have turned to ANC several times for design consultation and audiovisual technology integrations.
In 2013, ANC designed what was at the time the largest center-hung scoreboard in the NBA for the former Quicken Loans Arena.Tasked with deploying a “wow” multimedia system, ANC’s designers and engineers created a multi-faceted rectangular display which capitalized on the new technologies of the time. The final product featured curved and tilted LED displays,providing every fan – no matter their seat location – with a premium view of the game or event.
More recently as the Cavaliers embarked on the renovation of what is now the Rocket Mortgage FieldHouse, our partnership continued with the conception and construction of a new atrium space taking up an entire city block, featuring a fully immersive 2.6mm curved LED tunnel with custom product from ANC's exclusive manufacturer partners, digiLED.
After receiving concepts from multiple parties, the Cavaliers turned to ANC, who reimagined the space and designed a visually stunning and physically impressive LED “Power Portal” Tunnel, introducing an encompassing visual and theatrical style sound.
Also featured in the upgraded venue are also two hourglass shaped LED displays, blending seamlessly into the architectural aesthetic of The Canyon entrance, as well as the double-sided outdoor LED Totem display, greeting fans before they even enter. All displays regularly feature content designed by our creative services team at ANC Studios.
No matter how hard we press, they are right there in the trenches with us delivering solutions and operations to some of our most critical infrastructure. ANC understands our business and the pace at which we operate. We know if we turn to them for solutions or programming/design needs, it will get done and done with the utmost attention to detail. We have a lot of wonderful partners at the FieldHouse but need more partners like ANC.
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Design, Concept, Drawing, Engineering, Material, Environment, 3D, Virtual, research, R&D, Experience, Experiential, Creative, Studio, immersive, Visualization, venue analysis, Screen, LED, display, digital media, outdoor, indoor, venue, video, in-seat signage, concert, music, software, vsoft, livesync, digiLED