Mastering the complexity of the multi-use commercial property at Pier 17, South Street Seaport District NYC
Part of the transformed South Street Seaport District, Pier 17 has been transformed into a premier New York City downtown destination with a variety of dining, shopping and entertainment. Over a three-year period ANC worked with real estate development company, The Howard Hughes Corporation, to design a customized multimedia system to fit into and emphasize the unique indoor and outdoor Pier 17 space.
As part of the design/build, ANC engineered the solution, sourced products from multiple manufacturers and developed a customized LED digital signage and multimedia network on behalf of Howard Hughes.
The design review consisted of a custom, detailed 3D model, which created the experience that went live in the Summer of 2018. Once the design visualization was complete, ANC was awarded the deployment of the system after a thorough RFP process among multiple bidders.
The Atrium at Pier 17 creates an immersive experience across three levels, with a continuous run of LED displays. The shopping level includes custom no-bezel columns, allowing content to be displayed separately on each face or wrap the column continuously.
The new development features a dynamic, custom 4mm resolution indoor/outdoor digital media environment designed, integrated and operated by ANC.
"ANC provided expertise outside the scope of the project. They recommended that we sidestep elements that were a waste of money. This is the kind of trust I value most."