The Reinvention of Retail Banking
In midtown Manhattan lives the premier Chase Bank Flagship Retail Branch at 390 Madison Avenue in New York City, representing a new gold standard in the retail banking experience.
As the strategic audiovisual consultant, ANC worked directly with the architect, Spectorgroup, and a construction team to bring the re-imagined concept to life. This was achieved through design consultation, product recommendations, and integration. Ongoing creative services provide enduring Chase-branded digital content.
At the heart of a complex digital media system throughout, the north and south sides each feature circular video rotundas – more than 117' wide and 8' high. One is suspended above the primary branch floor. This system features more than 14.4 million pixels, besting the large HD video screen at Yankee Stadium.
“Our branches are about people, from our customers and employees to the communities they serve. This branch is more than a place for banking. It’s a place to bring the community together to have money conversations that are important to our customers.”
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