Jerry Cifarelli Sr., vice chairman and co-founder, ANC
Cifarelli’s leadership at the digital signage and design company has resulted in deals with 15 NBA teams this offseason. Those deals allow for repositioning or adding digital signage and courtside LED screens that run the entire length of the court and feature a live look-in from fans. Add in bench screens and mobile LED units — some in places where fans wouldn’t normally have access, such as player entry tunnels — and ANC is leading efforts to enhance the fan experience.
Read the full story and more about the other trendsetters in Sports Business Journal.