In a less than six-month timeframe, the KFC Yum! Center has completely overhauled its audio-visual experience. The renovation debuted with the 2021-2022 University of Louisville basketball season. The Louisville Arena Authority selected experience design and execution company ANC to launch the dynamic video renovation featuring 12,000 square feet of LED and a new centerhung scoreboard. The new multimedia displays will showcase the action on the court, in between basketball plays and on-stage during concerts, in grander fashion and at a significantly higher quality.
“Since2010, the KFC Yum! Center has been an integral part of the resurgence and growth of downtown Louisville as the city’s most iconic entertainment venue that attracts nearly a million fans to world class sports and entertainment events annually,” said Louisville Arena Authority Chair Leslie Geoghegan. “As we are celebrating our 11th year of operation, these upgrades allow us to give the arena a brand new look and feel that will continue to create unique experiences for our fans moving forward.”
The arena’s new six-display centerhung screen, designed in concert with the Louisville Arena Authority and University of Louisville by Anthony James Partners, is three times larger than the arena’s original scoreboard; the new technology provides more than double the pixels of the previous display system resulting in clearer, higher resolution technology. The HDR-capable centerhung features video screens with black packaging LED to provide the best possible contrast and color depth. The centerhung’s sideline screens measure 22’ high by44’ wide; endline screens are 22’ high by 25’ wide. Each of the sideline and endline screens feature a 4mm pixel pitch, with the sideline displays offering a greater-than-HD viewing experience. The centerhung is completed with two underbelly displays that feature a fine-pitch 2.5mm display to provide courtside-seat patrons with an HD viewing experience as well. In total, the centerhung features 24,968,160 pixels.
In addition to the center-hung supplied by Lighthouse Technologies, the major renovation at the KFC YUM! Center includes new ribbon board and vomitory displays, suspended corner video screens, and an exterior marquee to offer fans more than 12,000 square feet of dynamic LED throughout the venue. The renovation’s 42 new locations of LED vomitory displays, the courtside LED displays, 360-degreeribbon boards and the new centerhung are seamlessly synchronized and operated by ANC’s award-winning vSOFT™ operating system to create a fully immersive in-bowl experience. This commitment to a significant square footage of fine pitch LED displays ensures optimum experiences from every seat in the arena –experiences that rival in-home viewing and provide a tremendous return on investment for the renovation.
“The upgrades are part of a much larger capital improvement plan to allow the KFC Yum! Center to maintain the physical amenities that make us one of the best arenas in the nation,” said KFC Yum! Center General Manager Eric Granger. “Every one of these projects is important to help ASM Global and the Louisville Arena Authority achieve our goal of exceeding our clients’ and customers’ expectations and providing the most optimal experience inside the arena. Improved quality and added audiovisual technology provides numerous opportunities to feature robust and entertaining in-event content for the University of Louisville and other event producers at the arena.”
The all-new digital experience will significantly enhance the fan atmosphere and drive incremental revenue opportunities for the arena. The amenities will enhance the atmosphere of multiple events held at the facility including the University of Louisville basketball games, NCAA championship events, concerts, family shows and more. These upgrades will also provide new opportunities for sponsors, as the project will create additional inventory for the KFC Yum! Center’s sponsorship team to build revenue in this category.
“We’re proud to help continue the momentum in downtown Louisville,” said George Linardos, ANC CEO. “World class venues like the KFC Yum! Center create outstanding multimedia experiences for their fans – and whether you’re attending a basketball game, a concert or a special event, you’ll find the Louisville Arena Authority has invested in the latest technology to ensure it’s a great experience."
ANC is also working with the University of Louisville, extending their partnership for the 2021-2022 NCAA season with new displays at three venues. ANC installed new display systems for the Lacrosse Stadium and at Trager Stadium, home to the university’s field hockey program. ANC also added additional LED ribbon board to Cardinal Stadium prior to the NCAA football season.
KFC YUM! CENTER DISPLAY SYSTEM SPECIFICATIONS
• CENTER HUNG SIDELINE DISPLAYS (QUANTITY 2)
4MM PIXEL PITCH – 22.05’ Height X 44.09’ Length, Total Sq. Ft Per: 972
1,680 Pixel Height X 3,360 Pixel Length, Total Pixels: 5,644,800
• CENTER HUNG ENDZONE DISPLAYS (QUANTITY 2)
4MM PIXEL PITCH – 23.05’ Height X 25.2’ Length, Total Sq. Ft Per: 556
1,680 Pixel Height X 1,920 Pixel Length, Total Pixels: 3,225,600
• CENTER HUNG UNDERBELLY DISPLAYS (QUANTITY 2)
2.571MM PIXEL PITCH – 8.5’ Height X 30.40’ Length, Total Sq. Ft Per: 258
1,008 Pixel Height X 3,585 Pixel Length, Total Pixels: 3,613,680
• SUSPENDED CORNER DISPLAYS (QUANTITY 4)
6MM PIXEL PITCH – 9.45’ Height X 61.42’ Length, Total Sq. Ft Per: 580
480 Pixel Height X 3,120 Pixel Length, Total Pixels: 1,497,600
• UPPPER LEVEL 360° RIBBON DISPLAY
10MM PIXEL PITCH – 2.36’ Height X 976.38’ Length, Total Sq. Ft: 2,304
72 Pixel Height X 29,760 Pixel Length, Total Pixels: 2,142,720
• CLUB SIDELINE RIBBON DISPLAYS (QUANTITY 2)
10MM PIXEL PITCH – 2.36’ Height X 270.87’ Length, Total Sq. Ft Per: 639
72 Pixel Height X 8,256 Pixel Length, Total Pixels: 594,432
• ENDZONE RIBBON DISPLAYS (QUANTITY 2)
10MM Pixel Pitch – 2.36’ Height X 185.83’ Length, Total Sq. Ft Per: 439
72 Pixel Height X 5,664 Pixel Length, Total Pixels: 407,808
• EVENT LEVEL CORNER RIBBON DISPLAY (QUANTITY 4)
10MM Pixel Pitch – 3.1’ Height x 16.54’ Length, Total Sq. Ft Per: 52
96 Pixel Height x 504 Pixel Length, Total Pixels: 48,384
• UPPER VOMITORY RIBBON DISPLAY (QUANTITY 30)
10MM Pixel Pitch – 2.36’ Height x 9.45’ Length, Total Sq. Ft Per: 22
72 Pixel Height x 288 Pixel Length, Total Pixels: 20,736
• LOWER VOMITORY RIBBON DISPLAYS (QUANTITY 8)
MM Pixel Pitch – 2.36’ Height x 3.94’ Length, Total Sq. Ft Per: 9
72 Pixel Height x 120 Pixel Length, Total Pixels: 8,640
• 9.8MM – 80’ LONG COURTSIDE DISPLAYS SYSTEM
• EXTERIOR MARQUEE DISPLAY
10MM Pixel Pitch – 21’ Height x 31.5’ Length, Total Sq. Ft: 662
640 Pixel Height x 960 Pixel Length, Total Pixels: 614,400
• FIXED DIGIT DISPLAYS, SHOT CLOCKS, LOCKER ROOM CLOCKS, and TICKET WINDOW DISPLAYS
• OPERATING CONTROL SYSTEM