Digital Immersion Drives Experience
There’s a science behind digital immersion, one that generates endorphins, memories, experiences, revenues, and the desire to return. Digital consumers expect constant and fantastic sensory engagement, and where they receive that fulfillment is where they develop their loyalty.
For example, in New York City, ANC created a digital canvas onto a 60-foot tall, open-air atrium for The Howard Hughes Company’s Pier 17 development in the South Street Seaport.
Digital Immersion Drives ROI
ANC’s experience shows that a high-quality experience attracts advertisers and that investments in technology for advertising pays for itself well before its intended shelf life. ANC’s clients who have upgraded the quality of their technology investments have seen vast improvements in the marketability of their space.
Modern technology can not only draw consumers in, like at the Chase Bank Flagship Branch on Madison Avenue in New York City; it can keep them engaged and aware of brands through consistent touchpoints along their journey, like at the Westfield World Trade Center.