Marketing Director

Posted

Location: Flexible  

About ANC

As a division of Learfield IMG College, a leader in the world of college sports media rights, ANC fuses art, commerce and technology to set the gold standard of the event experience for a distinguished body of work and clients that includes the Wells Fargo Center in Philadelphia, The Cleveland Cavaliers, Los Angeles Dodgers, University of Notre Dame, University of Texas, The NCAA Final Four, The NFL Draft, The PGA Championship, Lollapalooza, Kaaboo Music Festival, The Westfield World Trade Center, Pier 17 at South Street Seaport, and many other distinguished brands, events, and companies. We are involved in over fifty high profile events per week where we help deliver “the show.” Our permanent installation work is also especially distinguished for our commitment to design, innovation, and elegance. As a company we believe in demonstrating Excellence in Everything we do. To learn more about ANC, go to www.anc.com.

Position Overview

The Marketing Director will be responsible for all of the Company’s marketing activities, including campaigns, events, digital marketing, brand awareness, and public relations. The successful candidate will develop and execute the Company’s integrated marketing strategy across ANC’s three primary markets - Commercial, Sports and Events with an emphasis on broadening the company’s brand awareness to achieve ANC’s aggressive revenue growth objectives.

Who ANC is looking for...

  • Responsible for directing the marketing strategy and developing strategic marketing plans for all ANC Verticals (Commercial, Sports, and Events), ensuring overall profitability, revenue growth, maximum market penetration and national brand awareness.
  • Oversee ANC’s Brand and Marketing strategy, including campaigns, lead generation, events, digital marketing, and PR with a strong emphasis of building the brand in the Commercial space (non-Sports).
  • Work closely with management team to define marketing materials and programs.
  • Develop and present go-to-market strategy for Company, its business divisions and products.
  • Create content and manage editorial calendar to drive value and education for customers.
  • Monitor and analyze the effectiveness of marketing campaigns through analytics.
  • Manage the day-to-day activities of the marketing team ensuring deliverables are met.
  • Ensure all branding and messaging is aligned for each and all business verticals.
  • Manage social media presence to improve social media reputation and recognition.
  • Responsible for tracking and analyzing the competitive market and consumer trends.
  • Track and monitor marketing budget and expenses.
  • Perform other duties as necessary for ANC to achieve its business goals.

The right candidate has...

  • Bachelor's Degree in Marketing with 5-7 years’ experience that is looking for their next step.
  • Success at building a new brand in a new vertical (Commercial), and has continued to increase brand awareness in existing brands.
  • Player/Coach – someone that wants to get into the details and do the real work needed.
  • Understanding of traditional and emerging marketing channels, including experience within SEO/SEM strategies.
  • Budget-planning and management experience.
  • Analytical skills to forecast and identify trends and challenges.
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
  • Experience and comfort communicating with Senior leadership.
  • Experience managing a marketing staff beneficial.
  • Understanding of commercial real estate marketplace beneficial.
  • Knowledge or interest in technology preferred.

Why should you join us...

Culture

ANC is committed to a positive, enjoyable culture where people are embraced, and team members are highly engaged.

Opportunities for growth

We’re growing! Internal mobility is highly encouraged and fully supported.

Benefits

    • Medical
    • Dental
    • Vision
    • 401K match
    • Paid Time Off (PTO)

If you’re interested in being considered for this position, please complete and submit this application

* At this time, ANC will not sponsor individuals for employment visas for this open role.

About Learfield IMG College

An industry leader for more than four decades, Learfield IMG College has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 250 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup.

Learfield IMG College also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campus-wide business and sponsorship development; and venue and technology systems through its affiliated companies.

Our people-friendly culture is a hallmark of our style and approach to business and is rooted in values demonstrating intentional and active care for other people. The company and its employees strive each day to live by the company's value statement: “build the team, grow the company, have fun, love and serve others." To learn more about Learfield IMG College, go to https://www.learfield.com.

Equal Employment Opportunity

ANC is proud to be an equal opportunity employer and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better. 



Exciting News!

GoVision and NY-based ANC are now offering unified digital media solutions for sports, events, and places all around us. You are being redirected to our new website.

Exciting News!

GoVision and NY-based ANC are now offering unified digital media solutions for sports, events, and places all around us.